MARKETING HEAD

Job Description : MARKETING HEAD DRC FOR SUPERMARKETS 15-20 years experience Leading Kin Marches retail brand marketing to create and maintain the total brand experience for consumers across all Omni-channel touchpoints to generate demand Lead Brand Team to develop annual retail brand marketing plans & calendar (objectives, goal, strategies, plans, and KPIs) Develop a Marketing & Brand team. Lead Brand Team on execution of retail brand marketing tactics to deliver objectives, goals, strategies & plans Lead & manage agencies and suppliers to create business building advertising & media Accountable for retail brand marketing budget & ROI - media, promotions, events Oversee developing POS & shopper marketing materials, promotions, & coupons Oversee management of Aisle Logic/Exhibit Partners (sales collateral & supplies) Oversee measuring and reporting effectiveness of our retail brand marketing investment & impact of the marketing levers” via monthly and annual business reviews Oversee Brand Team to monitor in-market results ($, Volume, shipments) Direct Brand Team on measuring and improving Marketing ROI Direct Brand Team in assessing the business environment, competitors, customers, market trends, and implications to the business and making recommendations Understand how key drivers are impacting business results Oversee reporting results, recommend actions and gain approval of actions, based on in-market results and key drivers to grow business / close gaps Guide and direct Brand Team in prioritizing marketing initiatives and actionable tasks to improve business results based on insights Guide and direct Brand Team to adjust marketing tactics to capture the opportunities and close gaps Continuous improvement of day to day retail brand marketing and category activities Build a strong contact network across Business Units, Innovation, Sales, and cross functional category teams Retail experience mandatory. • Computer Skills: Microsoft Office applications with advanced skills in PowerPoint, Excel and Word • Communication Skills: Excellent verbal and written skills a must • Proven cross-functional leading and strategic influencing • Ability to analyze syndicated data and provide insights • Demonstrated bias for action and ability to manage projects independently from start to finish • Ability to thrive in an entrepreneurial, fast-paced environment

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