Head-Marketing

Job Description : Head-Marketing for an Energy/Petroleum business in Africa - ONLY candidates from Petroleum/Energy background may please apply. - The role will own the end-to-end marketing agenda for our energy business in Africa-leading brand building and re-branding across the retail network; driving roll-out of updated logos, signages and visual identity in line with Group guidelines and designing and executing customer-facing promotional schemes (loyalty campaigns) that build and increase footfalls, volume and brand loyalty at company branded stations and depots. - Track and report branding project progress against budget and timeline to the Country CEO and Group stakeholders. - Define scheme mechanics (eligibility, entry method, prize structure, draw governance), ensuring full compliance with country's consumer protection, lottery/gaming, and advertising regulations. - Design, budget and execute promotional schemes for customers-including loyalty programs, fuel-purchase-linked prize campaigns and seasonal offers-to drive footfalls and fuel/lubricant volumes. - Track scheme ROI - incremental volume, redemption rates, cost per acquisition-and report outcomes to leadership. - Drive dealer engagement and communication on brand standards, promotional schemes and marketing support materials. - Conduct competitor and market intelligence tracking (fuel retail brands, pricing perception, promotional activity) to compliment business strategy. - Support new station/ RO launches and network expansion with localized go-to-market and branding plans. - Brand consistency audit scores across dealer-operated and company-operated stations Qualification Required: Master’s Degree in Marketing, Business Administration and/or related field; MBA (Marketing) preferred. Experience Required: 12-15 years or beyond of progressive marketing experience in the Energy/Petroleum industry; with at least 3–5 years in a leadership role. Prior experience in fuel/energy retail, FMCG, or a multi-outlet franchise/dealer network business is a MUST with demonstrated experience leading brand roll-outs/re-branding programs across a physical retail network. Competencies Required: Working knowledge of advertising trends, customer preferences amp; consumer-protection practices prevalent in different countries in Africa. Data-driven approach to marketing ROI, MIS reporting and budget management. Willingness to travel across Africa to the Group's retail/depot network.

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