Trade Marketing Manager

Job Description : MARKETING & TRADE MARKETING MANAGER NIGERIA Job Summary The Trade Marketing Manager is responsible for developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs). Duties and Responsibilities: • Leading new product launch efforts including communication strategy, merchandising procurement, training tools and related activities • Managing all exclusive marketing, selected advertising and promotional activities across all sales channels. • Creating promotional forecasts and tracking promotional performance while working closely with sales to develop key account specific initiatives • Liaising with brand team to develop brand thematic promotion plan in line with brand strategy • Monitoring the promotion progress with timely tracking on sales order, budget, display materials, off-take performance • Monitoring and evaluating trade marketing programs and activities to measure effectiveness and recommendation of improvements as needed • Developing, proposing and managing the trade promotion expense budget Requirements: • A first degree • Minimum of 8years of work experience, 4 of which should be a managerial role in a Trade Marketing position • Strong Market Knowledge and Consumer Insights

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