Brand Manager

Job Description : FMCG BRAND MANAGER UAE This person will manage the brand development within the Gulf market, responsible for the brand strategy development, the execution of the annual marketing plan initiatives and the management and coaching of two direct reports. This is an exciting leadership role that provides a unique opportunity to work within a highly motivated and passionate team with a strong desire to deliver results. · Drive brand growth to outperform the market & further strengthen companies brands. · Lead key elements of brand planning, range management & marketing mix, ensuring that marketing initiatives are profitable, competitive and in line with the company overall growth plan. · Plan, develop/adapt & lead the implementation of communication activities, working with external agencies & the Global teams. · Translate brand and consumer insights using market data, consumer research into strategies and activities that drive long-term business success. · Liaise with Global teams on a regular basis with regards to assigned brands and NPDs, regular communication with our Product Development team, identification of our end-consumer insights, careful strategic planning all to bring new products to the market and drive our growth agenda. · Lead the ongoing analysis and understanding of the brand performance in market, putting plans in place to maximise it and ensure targets are met. Evaluate the activities including tracking and brand metrics. · Project management to ensure successful launches, monitoring targets, leading cross-functional teams in the Gulf, ensuring insights are used and shared across the business to drive good decision making. · Day to day management of media, PR, and design agencies. · Responsible for ensuring delivery of brand P&L’s and forecast commitments, including Marketing budget management. · Bring the brands to life internally. · Lead & work with cross-functional team work to develop creative solutions and drive change to deliver increased consumer value across the marketing mix. · Champion the assignment brands to the Sales & Category teams. Your Skills · Degree or equivalent level of education preferred. · Able to demonstrate substantial experience in building brand plans & product marketing with a commercially oriented FMCG company. · Experience with P&L responsibility, budget planning and management, strong understanding profitability levers. · Strong analytical skills including using consumer insights. · Strategic thinker with high level of commercial & business acumen. · Demonstrated leadership skills (with previous people management experience) and potential to develop to more senior roles. · Excellent interpersonal and collaborative skills with the ability to network and establish productive business relationships cross-functionally, inside, across and outside of the organisation. · Excellent communicator & influencer with strong presentation skills.

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