National Sales Director

Job Description : NATIONAL SALES DIRECTOR NIGERIA o Establishing & developing the sales function to encompass, but not limited to, sales, pricing, advertising, brand & product management, promotions, special events, market research, product & service pricing, competitive analysis and ultimately increasing revenue generation for the organisation. o Define & propose sales strategies to ensure commercial objectives are achieved. o Oversee the articulation of the organisation’s sales strategies o Design and deploy an effective customer acquisition, retention and relationship management strategy/framework to expand the organisation’s clientele. o Institutionalise a customer service-oriented culture in the sales workforce o Coordinate and supervise the day-to-day activities of the department o Develop & maintain optimal product/services mix keeping in mind segmentation, brand value/positioning & commercial objectives o Research price elasticity for all products & services proposed o Develop and implement a comprehensive sales plan to acquire significant clientele from identified customer segments. o Ensure the deployment of effective market penetration and market share acquisition framework. o Ensure the development and establishment of effective channel strategies to promote sales. o Stay abreast of sales trends, customer needs and competitor initiatives and devise strategies to optimally utilise sales opportunities. o Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry. o Oversee the preparation of the department’s annual budget and monitor its implementation. Desired Skills and Experience o Bachelor’s degree in marketing or business management discipline o MBA is a plus o Minimum 15 years relevant work experience with at least 5 years in a senior management position within an international group. o Previous experience in Emerging Markets/Africa is a plus o Excellent understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales & marketing planning, marketing models and business performance analysis o Good knowledge of local and global industry dynamics including regulation, legislation and operating environment o Understanding of micro and macroeconomic indices and their impact on business o Ability to think strategically and holistically o Leadership and people management skills o Excellent negotiation and relationship management skills

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