Sales and Marketing Head

Job Description : SALES AND MARKETING HEAD GHANA o Define strategies to ensure commercial objectives are achieved o Develop the sales & marketing function wich includes marketing, sales, pricing, advertising, brand & product management, promotions, special events, market research, product & service pricing, competitive analysis and ultimately increasing revenue generation for the organisation. o Oversee the articulation of the organisation’s sales & marketing strategies o Deploy an effective customer acquisition, retention and relationship management strategy/framework to expand the organisation’s clientele. o Institutionalise a customer service-oriented culture in the workforce o Coordinate and supervise the day-to-day activities of the department o Develop & maintain optimal product/services mix keeping in mind segmentation, brand value/positioning & commercial objectives o Research price elasticity for all products & services proposed o Ensure the deployment of effective market penetration and market share acquisition framework. o Ensure the development and establishment of effective channel strategies to promote sales. o Stay abreast of sales trends, customer needs and competitor initiatives and devise strategies to optimally utilise sales opportunities. o Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry. o Oversee the preparation of the department’s annual budget and monitor its implementation. Desired Skills and Experience o Bachelor’s degree in marketing or business management discipline o MBA is a plus o Minimum 10 years relevant work experience with at least 5 years in a senior management position within an international group o Previous experience in industrial or FMCG sector o Previous experience in Emerging Markets/Africa is a plus o Excellent understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales & marketing planning, marketing models and business performance analysis o Leadership and people management skills o Excellent negotiation and relationship management skills

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