General Manager

Job Description : GM Sales Agro - Pesticides/Seeds/Fertilizer – DRC Salary 25-30 LPA - Marketing strategy: Help the Global Head Marketing to look at overall Business marketing plan developed by SBU responsibility for developing a annual marketing plan (ATL/BTL activities) for the SBU - New Product Launch: Work with the business team right from supply chain, technical, manufacturing and logistics to develop an end to end launch plan and monitor the same in terms of progress so that the organisation develops a perfect bunch. - Marketing Communications: Establish marketing communication strategy for across SBUs including creating media plans, digital promotions, campaigns thru social media etc. - Marketing Analytics: Undertake continuous analysis of competitive environment and consumer trends and provide insights for leadership in the areas of market share, sales and pricing analysis, ROI reports on promotional investments and proactive marketing solutions. - Marketing Research: Identification of the Market research agencies, derive strategy based on Market research and implement action plan . - Brand Management: Work with the SBUs in the common areas to develop strong brands and look at how to improve the brand equity including establishment of brand books. - Stakeholder Management: Identifying & appointment of AD agencies, Media partners for Branding & Promotional activities. Managing Channels, Retailers and consumers to understand market insights. Desired Candidate Profile - B.Sc Agriculture / Chemical / - 12-16 years of overall experience - Experience in developing strong brands - 5-6 years of hardcore brand management with top companies and handle category Job Knowledge of agriculture is an advantage. - Effective communicator with excellent relationship building ability / Out of the box thinker / Strategic / Result oriented French Speaking mandatory Perks and Benefits Company will provide food accommodation & transport

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