Area Sales Manager

Job Description : ASM DUBAI Maximize sales and profitability of the area • Formulate and implement store strategies and procedures • Coach Store Managers to use commercial information effectively • Control costs within budgetary guidelines • Promote awareness of local trading patterns, the trading environment and competitor activity • Identify internal and external commercial opportunities • Maximize productivity in stores through effective deployment of resources • Increase market share in the area and study competition regularly • Monitor and control expenses (overtime, local, stock and consumables) through efficient store operations • Look at prospective sites and evaluate new sites 2. Operational Standards and Management • Execute new store openings and re-fits. • Execute promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized. • Ensure maintenance and regular review of store operational and corporate standards leading to standardization of systems • Monitor inventory management systems within the area (stock availability, order management, back store management, stock consolidation and transfer) • Ensure on time stock count and effective stock management (right product is available at the right time in all stores) • Monitor staffing levels in stores within the area to ensure resources are effectively deployed • Monitor store administration through periodical store visits and retail meetings to maximize operational efficiency within the area • Ensure all the stores follow all employment and state laws, health, and safety standards • Ensure all the stores portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the Company • Maintain best retail standards in all showrooms as per market positioning of the brand • Initiate timely action on slow moving and non-moving products • Furnish regular product feedback to the senior management and the buying department. • Supervise the visual merchandising function to ensure that they support the brand and intended theme. • Execute and monitor stores for events like sale, promotions etc. 3. People Management • Support induction of new recruits through buddy system • Manage, develop and motivate staff to increase sales and improve efficiency • Ensure right mix of staffing across all showrooms • Train/Assist Store Managers in conducting staff welfare activities • Ensure that all new recruits understand their job and settle down well within the company • Assist Store Managers in grievance handling and disciplinary actions • Ensure skill development of showroom staffs through Job rotation and Learning & Development • Monitor and appraise the performance of showroom staffs in coordination with showroom managers and developing individual career plans. • Set KRA's for direct reports and conduct performance appraisal • Oversee staff deployment and drive motivation levels of the direct reportees • Monitor staff welfare (staff accommodation 15+ years experience out of which minimum 8 in fashion brands

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