Regional Marketing Director

Job Description : REGIONAL MARKETING DIRECTOR SINGAPORE a leading consumer (food) company. Based in Singapore, and reporting to the General Manager, you will be responsible for driving strategic brand marketing activities, including the direct responsibility of execution in the region through close partnership with franchisees, agencies, the international team and regional functional teams. About the Regional Marketing Director Role: This is a very broad role which covers the whole spectrum of marketing activities from brand definition to local execution of POS materials. As part of a small team, you will be required to provide input in broader strategic and operational aspects of the business. Key Responsibilities: · Act as a key marketing contact with local market partners to ensure appropriate concept definition and brand positioning to ensure success in all markets · Actively partner with General Manager and Franchisees to lead the development and execution of the regional brand strategy · Deliver brand vision via insight-driven product development and marketing · Develop market calendars and test market programmes · Deliver annual growth plan/strategic plan · Provide business planning expertise on all meaningful brand projects/initiatives · Approve local markets' brand communications, activations, and local store marketing · Partner with global and international marketing and food innovation teams to commercialise and deliver product innovation · Lead the overall brand financial planning ensuring the development of plans and forecasts that deliver growth and profit objectives · Manage all pre and post-launch concept/consumer research; work with franchisees to develop/execute a multi-level communications strategy for the brand in each market · Source and manage agencies where appropriate for key marketing functions - PR, advertising, media, social, digital, etc. · Manage all trademark approvals/investigations in conjunction with local legal teams · Menu and calendar management · Develop menu and pricing strategy in all markets; ensure product range and pricing is competitive and appropriate in each market · Develop and manage all aspects of the (rolling 12 months) marketing calendar in conjunction with franchisees, ops, training, etc., based on market/consumer insights · Local store marketing (including new openings) · Work with franchisees agencies to ensure an effective programme of LSM activity is in place in all markets, which will drive sales and awareness and promote both trial and frequency in existing restaurants · Work with new franchisees and new markets to develop effective opening strategies for new markets and new restaurants To succeed in this Regional Marketing Director role, you need to be a dynamic and creative marketer and should possess prior experience in FMCG or food retail with experience launching new products or brands. Key Requirements: · Bachelor’s degree, MBA preferred – emphasis on marketing · Minimum of 10 years' relevant post-degree industry experience, preferably in FMCG, QSR, or retail · Demonstrated, broad-based commercial experience and a record of helping to drive profitability and market share within consumer products, services or retail environments · Experience launching new products or brands from conception to launch with proven business results · Experience with new media (digital, internet) and able to adopt an innovative marketing approach to enable the brand to punch above its weight, given a limited budget in a start-up environment · Experience of working across multiple Asian markets and in a franchise environment is a distinct advantage · Strong interpersonal and influencing skills, as well as excellent verbal and written communication skills · Ability to work well in a multicultural and international environment · Ability to travel 30 - 40% of the time

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