National Sales Head

Job Description : National Head - Sales & Marketing Industry - FMCG Location - Lagos, Nigeria **Candidates only with FMCG background & Africa experience need to apply. About Company – Daraju Industries Ltd is established in 1988 & transformed into a full-fledged manufacturing company in 2008. Currently, Daraju is one of the leaders in the mass market personal and home care consumer goods in Nigeria. With total workforce –1541 (mix of permanent staff and contract staff), our Head office is located at Ladipo, Lagos & factory at Ota, Ogun State, Nigeria. With strategically located warehouses across Ota, Kano, Abuja, Asaba, Ibadan, Ladipo, Ilasa and Jos, we have strong distributorship model leveraging its distributors’ network to drive sales across Nigeria with our full control of value chain across procurement, production and distribution. Our key products are - ? Laundry Care: detergents and dishwashing liquid ? Personal Care: bath and shower, oral care, skin care and baby care We are SON-certified and endorsed by the Nigerian Dental Association for the Company’s Extreme and Red Gel toothpaste brands. We are also recognized by the “Top 50 Brands of Nigeria” magazine. Job Position - National Head – Sales & Marketing A. Job Description Primary Responsibility Key Activities Sales Strategy, Sales Planning & Control • Develop and ensure implementation of Sales strategies to deliver annual sales volumes within budgeted costs • Identify and propose strategic target markets that provide sustainable and profitable growth • Formulate the brand’s long-term strategy and develop and execute sales & marketing plans • Propose and implement sales & marketing strategies to increase market share for specific products / business segments • Finalize the sales budget with the Sales and Marketing head and managing the sales expenses Sales & Distribution Target • Develop and execute effectively short term – long term business plans to achieve overall sales & distribution targets of the company for domestic sale • Develop and execute region specific sales and distribution plans for every quarter with different business scenarios • Manage the distribution network with periodic monitoring of sales and collections to get higher market share • Achieve primary and secondary sales ensuring effective distribution of all the products • Plan and monitor new product launches in co-ordination with the Marketing Team Collection & Budget • Plan and execute processes and strategies to ensure monthly target collections • Monitor and report all sales spend and return to ensure effective budget management • Ensure sales strategy addresses profit optimization and cost reduction opportunities Brand & Organization Representation • Represent the company at various community / business meetings to promote the company & brand • Maintain good industry contacts and increase the visibility and acceptance in the market People Management • Develop and coach reportees to create an effective team and to develop them for future opportunities within the system • Build strong relationships and foster teamwork among agencies, suppliers and extended team to achieve maximum performance B. Key Interactions Internal Interactions External Interactions • Accounts & Finance, Sales & Marketing (Other departments), Production, Purchase, Logistics • Distributors, Dealers, Retailers, Modern Trade C. Knowledge Functional Knowledge • Knowledge of product positioning and competitive differentiation • Knowledge of sales tools to support selling processes of products • Knowledge of demand generation strategies to drive the demand for the brand D. Competency Leadership Competencies • Business Orientation, Pro for Change, Align to Action, People & Performance focus, Collaboration, Open & Progressive mindset Functional Competencies • Strategy & Planning, Portfolio Management, Business & P&L Ownership, Market Environment, Business Relations, Sales Management, Distribution Management, Customer Relationship Management E. Job Specifications Level of Education Graduate/Engineer from a recognized university Preferred/Additional Qualifications MBA with a specialization in Sales and Marketing Overall Experience 16-20 years Relevant Experience 12-15 years

---